advertising

A leaked Google document has revealed how much major firms spend on online advertising. It shows that even well-established Internet brands spend millions of dollars a month using Google's Adwords advertising system. The document has been published ... by industry journal Advertising Age and, as well as giving general information for the first six months of the year, reveals how much companies spent on Google ads in June, 2010. For those unaware, Google Adword ads appear alongside Google search results and online websites that participate in the Adwords program. Advertisers use a bidding system ... (view more)

The New York Times is considering a fee for frequent visitors to its website. The plan would make it arguably the most high-profile newspaper to charge for online access. According to a source quoted in the Wall Street Journal, it's almost ... inevitable the Times will indeed introduce some form of online access fee. At this stage the only decision is between two methods of doing so. Limits, Premium Articles Amongst Options The first is to limit the number of articles people can read each day without charge. The second plan would be to have some articles free and the rest exclusive to online ... (view more)

Google makes tens of billions of dollars each year through advertising sales. Yet it has now allowed independent developers to produce tools which block ads from appearing on pages viewed with its Chrome browser. Since last month, the latest beta ... edition of Chrome has been able to run extensions, third-party tools which offer functions similar to those available for open-source browser Firefox (where they are known as add-ons). The current plan is to keep the extensions in the next full release of Chrome. Programmer, Student Create Ad Blocker An independent programmer from Athens, Georgia and ... (view more)

Twitter has reiterated that users of its microblogging service retain the copyright to their comments. However, the site has refused to rule out using posts for targeted advertising purposes in the future. The site has revised its terms and ... conditions to clarify various legal positions. The move appears to be a reaction to public relations problems experienced by rival social networking site Facebook, which recently declared it had the right to use content even after the relevant user had cancelled their account . On the face of it, Twitter is using plain language to reassure users of their ... (view more)

Microsoft's revamped search engine , long rumored to be named 'Kumo,' is now being called 'Bing'. The belief is that the search engine has a hip, easy-to-remember name, and will fare much better among casual users. Multi-Million Dollar Advertising ... Blitz In total, Microsoft is expected to use online, television, print and radio mediums that will see the company dole out anywhere from $80 to $100 million in advertising expenses. To put this figure into perspective, Google's entire advertising budget for 2008 reached about $25 million. Analysts do not expect Microsoft's ads to call out rival ... (view more)

A pact between two of America's most popular search engines has been delayed. A controversial advertising deal between Google Inc and Yahoo Inc was pushed back, according to reports from Yahoo on Friday. The delay is closely tied to controversy ... surrounding the agreement. Yahoo openly admitted that its deal with Google -- which would allow Google to sell advertising for some of Yahoo's online advertising space -- is being closely scrutinized by the United States Department of Justice. "We have had discussions with regulators and look forward to responding to their questions about this ... (view more)

In a recent interview, CEO of Google Eric Schmidt recently admitted the firm still hasn't figured out a way to make money from YouTube. He's also discussed the company's supposed web domination and its moral positioning. Speaking to a New Yorker ... journalist at a Syracuse University event, he said Google should be able to make "significant amounts of money" from the video sharing site considering it has such a huge audience. He also pointed out that Google is fortunate enough to have the time and money to invest in the site without an immediate return. With 129 million viewers a month, an ... (view more)

Rupert Murdoch's News Corporation is reportedly poised to join Microsoft in its bid to takeover Yahoo. The talks between News Corporation and Microsoft are hush-hush, but insiders say an eventual deal might see Murdoch chip in some cash for the ... takeover and hand over his Interactive Media division, which owns MySpace. That could mean MySpace, the MSN network, and the Yahoo search engine would all be owned by the same group. Yahoo had already been talking with News Corporation themselves, but only in the hope of forming a partnership. They are trying to avoid the type of complete takeover ... (view more)

Every marketer on the Internet understands that targeting is the name of the game. Better information about website visitors or email lists will produce higher advertising yields. However, there's now a growing group of lawmakers that want to limit ... that practice. In fact, some want to make using personal data for advertising, or "behavioral tracking", a crime. All the ruckus seems to have been started by Richard L. Brodsky, a little-known assemblyman in the New York state legislature who recently introduced a bill that would make the use of personal information for advertising a criminal ... (view more)

Google recently announced that it has completed negotiations before European anti-trust commissioners, and is finally able to close its $3.1 billion deal to acquire DoubleClick. The new addition to the Google brand will bring a greater concentration ... of advertising power within one corporation. However, anti-trust hearings in the US and Europe felt that the companies could merge because they occupied different parts of the advertising search market (Google is the dominant online supplier of text-relevant ads, while DoubleClick is a large advertiser for banner ads). (Source: nytimes.com ) ... (view more)