advertising

Facebook's business model is based on advertising. But one disgruntled advertiser claims 80 per cent of the "people" clicking on its advertisements aren't humans at all. Limited Run is a website that lets musicians create an online store in which ... they can sell both physical CDs and digital content. Like many businesses, Limited Run created a promotional page on Facebook and then began advertising on the social networking site to attract visitors to its own home page. According to the company, however, it became suspicious that something was amiss when the details associated with the number of ... (view more)

The Federal Trade Commission (FTC) says it wants consumers to know exactly what private details about them a company is collecting, storing, using, and sharing. The new regulations would be part of a plan to encourage businesses to be more ... transparent, open and honest about how they treat their customers' personal information. The FTC already has sufficient powers to establish mandatory regulations about how businesses treat their customers. In this matter, however, the agency has sought approval from Congress, suggesting that the contemplated changes would be substantial enough to go beyond ... (view more)

A recent study has found that some smartphone applications unnecessarily waste battery life. The worst offenders appear to be free games that make money for their developers by bombarding gamers with advertising. Most free apps fall into one of ... three categories: Promotional tools or pieces of larger information campaigns. Trial or demo versions of apps that charge for their "full" version. Advertising-supported apps that normally display advertising as they operate. Excessive App Power Use: Researchers Identify Causes Apps in the third category -- ad supported -- have attracted the ... (view more)

Yahoo is taking Facebook to court for violating approximately ten patents related to Internet advertising systems. It's the first patent showdown between these two web companies. The lawsuit has been filed in a San Jose, California federal court. ... Yahoo is reportedly represented by the law firm of Quinn Emanuel Urquhart ... (view more)

Recently, it was announced that Facebook users would see more advertising promotions in the weeks to come. One of the first companies to come aboard is Microsoft, which will have its Bing search engine page embedded on the logout page of Facebook's ... site. It's reported that after users log out of Facebook, they will be greeted with an interactive Bing advertisement complete with wallpaper and an active search box. Typing a query into the search box will open up a results page in a separate tab. "Logout advertisements" like these are said to be among the newest changes coming to Facebook. ... (view more)

Facebook has announced it will step up the amount of advertising displayed to users. It plans to include ads within news feeds and, for the first time, on mobile devices. Advertising makes up the vast majority of Facebook's revenue, the remainder ... coming from revenue associated with applications, like Farmville. However, to date Facebook has not followed the traditional model of offering advertisers a variety of different ad sizes and spaces at different prices. Instead, it has concentrated on its ability to target ads at users who meet a specific description set by the advertiser. That's ... (view more)

Google's been the top search engine for a long, long time now and that means it rakes in the most cash when it comes to online advertising. Several years ago its main competition in this arena had been Microsoft, Yahoo and America Online (AOL), all ... of which had their own, relatively successful search engines to offer. But Yahoo and AOL have fallen on hard times of late, and in a bid to re-establish themselves both have turned to Microsoft for help. According to the Wall Street Journal (WSJ), all three companies are nearing a deal that would see advertising shared across their websites. For ... (view more)

Google has agreed to pay a penalty of $500 million for carrying advertising from Canadian pharmacies that illegally offer drugs to US customers. The fine will allow the company to avoid criminal charges over the issue. It is illegal to ship drugs ... into the US from outside the country as such medicines -- even when they are prescription drugs -- are not verified by the Food and Drug Administration (FDA). In the case of Canadian distributors, drugs shipped overseas also evade local regulation. In some cases such drugs may have been made outside of North America and have had no quality controls. ... (view more)

Amazon's experiment with on-screen advertising for the Kindle e-Reader appears to have paid off. The cut-price edition of the device is now the best-selling product in the company's entire electronics range. Kindle with 'Special Offers' Saves $25 ... The model, known as Kindle with Special Offers, retails for $114, which is $25 off the standard price. As far as the hardware goes, it's exactly the same as the standard WiFi edition, which was previously the cheapest in the Kindle range. (Source: pcworld.com ) The big difference is two sets of advertising. The first is that when the device isn't in ... (view more)

Microsoft is associated with some of the biggest names in technology including Windows, Internet Explorer, Bing and Xbox. When it comes to their advertising department, however, far too many clients are associating Microsoft exclusively with the MSN ... portal. The correlation is said to occur so frequently, that it has become cause for major organizational changes to their advertising department, in an effort to highlight other marketing and media potential. Carolyn Everson, Microsoft's global ad sales leader, believes that positive changes will come with an investment in advertising creativity ... (view more)