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iPhones and iPads could soon let users permanently hide parts of web pages including pop-up windows. The move has proven controversial with suggestions it could also be used as an ad-blocker. The new feature is called Distraction Control and is in ... the development beta stages (i.e. test version) of the Safari web browser in the upcoming iOS 18 update. It also appears to be on the way in Safari for Mac computers. The feature lets users tap a page menu button marked "Hide Distracting Items". That will bring up a list of elements on a web page such as pop-up windows, autoplay videos and banners ... (view more)

Google has ditched plans to block third-party cookies in the Chrome browser. It says it will instead let users "make an informed choice" - a change that's upset privacy campaigners. A cookie is a text file placed by a website on a user's computer. ... The site can then retrieve information from the file the next time the user visits, for example to log them into an account or to provide a personalized website experience such as a localized weather forecast. Many cookies are "first party," meaning they only collect and store data about a user's activity on the site which issued the cookies. ... (view more)

Google has rethought its plans to overhaul the way targeted advertising works online . It's the latest attempt to balance user privacy and accurate targeting. At the moment a large proportion of online ads are powered by third-party cookies. That's ... where an advertiser or ad network operator uses cookies to track a user's online activity and try to figure out their tastes and interests. This data then powers the ads they see on many websites, which are shown specifically for them. It's good news for advertisers as they can theoretically do a better job of reaching suitable customers, but bad ... (view more)

Google is set to pay a fine of more than $2.5 billion for unfairly favoring its own shopping comparison service in search results. But critics say the fine is too small to have a serious effect on the company. A European Union court has rejected an ... appeal by Google against a 2017 fine imposed by the European Commission for breaking antitrust rules. The case involved the way the main Google Search service handled queries about products. As well as relevant product pages on retailer and manufacturer sites, the results list would often include relevant pages on price comparison services. Google ... (view more)

A change giving Apple users more control over their data has cost four major tech companies nearly $10 billion in lost ad revenue according to one estimate. But the drop is nowhere near as big as Facebook had warned. The change, which took effect in ... April, affects a tag called Identifier for Advertisers that links to a specific iPhone. It lets advertisers combine data from multiple sources and build up a picture of the device owner's interests, helping them better target advertising. Individual apps must now ask for permission (via an on-screen prompt) to access the tag, giving users greater ... (view more)

A browser that promotes privacy as its key feature is ditching Google as its default search engine. Brave will instead use its own search service, though users are free to change back. Although Brave is based on the same Chromium code as Google ... Chrome, it's marketed towards users worried about privacy. By default it blocks all third-party ads and tracking tools. Until now, the browser has used well-known search engines as the default search tool. These include Google in the United States, Canada and the United Kingdom and DuckDuckGo in Germany. However, Brave has been developing its own ... (view more)

Facebook is to tell Apple users that it needs to track them to benefit businesses. It's a response to new Apple rules that mean users must opt-in to some forms of tracking. The messages, currently being tested, will pop up when users access Facebook ... on an iPhone or iPad. According to copies seen by CNBC, it reads as follows: Allow Facebook to use your app and website activity? Get ads that are more personalized Support businesses that rely on ads to reach customers To provide a better ads experience, we need permission to use future activity that other apps and websites send us from this ... (view more)

Google believes it's found a way to replace privacy-breaching cookies while still letting advertisers find success. It's testing a way to effectively combine data from thousands of users to target ads. Cookies fall into two main types: first and ... third party. First-party cookies are generally uncontroversial as they simply identify a user on a website, including any previous activity such as website preferences. For example, a premium website could let somebody log in to an account and then use cookies so they don't have to log in again for a set period such as a week. Third-party cookies are ... (view more)

If you keep seeing a pair of bottomless pyjamas on the Internet, don't worry. It appears to be a glitch that's highlighted the quirks of online advertising. Many users have reported seeing the ad multiple times a day, in some cases embedded in ... almost every page they read. It's particularly noticeable as it's a somewhat unusual product, namely a one-piece tartan outfit with a flap on the backside, presumably to allow bathroom breaks without undressing. The ads are automatically placed by Google and appear to be placed by a Chinese tech company which has the same registered address as a "fast ... (view more)

Microsoft has added links to Office web apps on Windows 10 computers without asking permission. It's more of an irritation than a damaging problem, but it's certainly safe to say some folks are irritated. The links appear to have been added by an ... automatic update, with some users reporting their computer restarted without warning and they lost some work that hadn't been saved. (Users can set Windows 10 to only restart automatically at set times such as during the night to stop this happening.) The links appear in the Start Menu alongside other apps as a single tile that contains several small ... (view more)