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The content of video ads you see on YouTube could be personalized based on your online history, thanks to new advertiser tools. The video clips could automatically adjust based on sites you've visited, apps you've downloaded and even the places ... you've been. It's all possible thanks to Google offering a series of new tools for advertisers. One is known as "Custom Affinity Audiences," which means ads aren't simply placed next to (or before) relevant videos. Instead they are specifically targeted at users who are likely to find the content relevant. While the tool has already been ... (view more)

The majority of Bluetooth devices could be vulnerable to a malware attack. The attack, dubbed BlueBorne, can reportedly spread to devices without needing any action from the victim. The attack takes advantage of a bug in the Bluetooth technology ... itself rather than a specific operating system. At one point this summer an estimated 5.3 billion devices were at risk, running Windows, Android or Linux, as well as Apple devices running systems before the current iOS 10. Fixing the problem will require patches for specific devices and operating systems. Microsoft has patched the issue already, ... (view more)

One of the earliest investors in Facebook and Google has likened the effects of major Internet companies on users to the effects of addictive drugs. Roger McNamee accused the companies of "aggressive brain hacking" to make their ad business more ... profitable. Writing for USA Today before discussing the topic on NBC, McNamee also likened the companies' behavior to that of the gambling industry. He said they "exploit human nature, creating addictive behaviors that compel consumers to check for new messages, respond to notifications, and seek validation from technologies whose ... (view more)

Google says its artificial intelligence system is better at identifying guideline-breaking videos than human moderators. The claim is somewhat subjective, however. The company, which runs YouTube, made the claim as part of an update on how it deals ... with 'questionable' videos. Last month, Google said it was refining its use of computerized systems for examining videos and checking whether they breach content guidelines. It says that as a result of the improvements, three-quarters of removed videos are now caught automatically before the company receives a complaint from a human viewer ... (view more)

Google is testing a built-in ad blocker for the Chrome browser. It's prompted a mixed response with some fears of a conflict of interest. The company had previously talked about adding an ad blocker as a built-in feature in Chrome, rather than the ... optional extensions that are already available from third-parties. Now the feature is being tested in the Dev and Canary version of Chrome. These are special versions where user get early access to features but with the knowledge that they may have performance flaws at this stage. It would be extremely unusual for Google not to later go ahead ... (view more)

Google is to stop scanning Gmail messages for advertising purposes. The move was driven largely by a need to satisfy business customers. The company announced that "Consumer Gmail content will not be used or scanned for any ads personalization after ... this change." A company spokesman said this would bring the consumer service into line with the G Suite service for businesses. Business Users 'Put Off' By Scanning Diane Greene said that although business customers "have never had their messages scanned for use in advertising, many potential customers were nonetheless put ... (view more)

Google says it will use a combination of artificial intelligence and human expertise to combat online videos promoting hatred and terrorism. It's also going to tackle videos that follow the letter but not the spirit of its rules and will ... intentionally promote videos that can counter terrorist recruitment. The four steps are part of what Google and YouTube calls an ongoing program to enforce the principle that "there should be no place for terrorist content on our services." Step one is to improve the way Google's systems automatically spot videos that promote terrorism and ... (view more)

Tens of millions of Android devices may have been infected by rogue apps that found a way past Google's security checks. The 'Judy' malware came through apps in the official Google Play store. Google makes a big deal about its Play Store being a ... safe place to get apps. If an app is obtained from another source other that the Play Store, users must specifically confirm any associated risk during app installation. That makes it particularly embarrassing for Google, considering that the Judy malware was able to slip through its security checks. The malware in question has been dubbed ... (view more)

Burger King has cheekily used a Google gadget to advertise its products. But the way it did so is pretty risky and could easily backfire. The stunt came in a television advert that contained a command for Google's Home device. That's a voice ... activated speaker that lets the user ask questions, control home devices, set alarms and other useful (and sometimes purely trivial) activities. While similar technology exists on many Android phones, those are usually set to recognize and respond only to the user's voice, including listening out for the trigger phrase "Okay Google" ... (view more)

Amazon is to refund up to $70 million of in-app purchases made by children without their parents' permission. It follows a hearing where a court previously agreed that the way Amazon's purchasing system worked was inherently unfair. The case was ... brought by the Federal Trade Commission (FCC) back in 2014 , and relates to so-called "freemium" apps on the Kindle Fire and some other Android devices. The word freemium is a portmanteau for "free" and "premium" and is often used to describe an app that would normally cost money, but instead includes ads or an ... (view more)