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Regulators in Europe have threatened to break-up Google. They say it could be the only way to prevent anti-competitive behavior in the ad market. While Google has been fined eye-watering sums for breaking competition laws in Europe before, they've ... proven a poor deterrent given the company's huge revenues. This time, though, the penalty may be a forcible sale of some of its ad business. The key to the legal problem is that Google is a major player in all three elements of online advertising: businesses buying ads, businesses selling ads, and the technology that brings together buyers and ... (view more)

A software engineer has sparked a controversial debate with the claim that "Google Search is dying." Dmitri Brereton says he is talking about the quality and relevance of results rather than the number of people using the tool or the revenue it ... generates for Google. Brereton's claims were sparked by a post showing the number of Google searches for the discussion site Reddit are steadily increasing. He believes this isn't because the site itself is becoming more popular but rather because people are using Google but restricting the results to posts from Reddit to get more useful ... (view more)

Google has rethought its plans to overhaul the way targeted advertising works online . It's the latest attempt to balance user privacy and accurate targeting. At the moment a large proportion of online ads are powered by third-party cookies. That's ... where an advertiser or ad network operator uses cookies to track a user's online activity and try to figure out their tastes and interests. This data then powers the ads they see on many websites, which are shown specifically for them. It's good news for advertisers as they can theoretically do a better job of reaching suitable customers, but bad ... (view more)