behavioral advertising

The online advertising industry has introduced a set of guidelines intended to corral a genre of particularly controversial advertisements. Behavioral advertising -- a form of advertising that delivers ads based on a user's browsing activity -- is ... now targeted by a code of practice created by the Internet Advertising Bureau (IAB). UK Internet Service Provider British Telecom (BT) partnered with Phorm, Inc. to roll out its new Webwise system. (Source: pcpro.co.uk ) The Internet Advertising Bureau Guidelines The guidelines (PDF) released by the IAB have been signed by Phorm, AOL, Google, ... (view more)