amp

Google is to make emails more interactive. It's billed as offering "more engaging and actionable email experiences" but might appeal to marketers more than users. It's all to do with the release of what Google calls "AMP for Email." AMP (Accelerated ... Mobile Pages) already exists and is a project designed to have web pages open quickly on mobile devices even if they contain media such as photos or videos. AMP for Email makes it possible to send a document in AMP format, but have it delivered as an email. At its most basic level, that should mean emails will be quicker to load, rather ... (view more)