Yahoo! Concedes to Google

In a recent interview, Yahoo! CFO Susan Decker made some interesting statements about Yahoo!'s position as a search company. She said:

" We don't think it's reasonable to assume we're going to gain a lot of share from Google. It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share. We have held our own, and we should gain revenue share in the industry as we roll out these new initiatives. Our goal has been to hold our share and to be a leading, if not the leading, total marketing platform, which would include both brand and search. " (Source: nwSource.com)

Read between the lines here: Yahoo! doesn't want to be your search engine -- they want to be your portal.

I think they are on the right track. If you Yahoo!, then everything you need is one click away from their homepage: movies, music, games, email, news, personals, etc. - all the links sit right at the top of yahoo.com. And I wouldn't be surprised if all their recent acquisitions mean that they are going to make their portal pretty darn useful, too. In fact, I'm betting on a Web 2.0 makeover for the very old-school Yahoo! homepage this year: one that highlights all their new offerings.

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