MS Exec: Win7 to Renew Belief in Windows Franchise

At the Jefferies Annual Technology Conference on September 15th, Microsoft Exec Charles Songhurst was quoted as saying that Windows 7 is a "compellingly good product", and even went as far as to say it will "renew belief and innovation in the Windows franchise." (Source: zdnet.com)

With sentiments like these, you better believe that Microsoft will do everything in their power to make Win7 succeed and, most importantly, turn a tidy profit.

Big Payday Incentive

It has been rumored that Microsoft is set to collect, on average, $50 per copy of Windows resulting from higher-end PC sales. This is not a figure that the company typically shares. (Source: cnet.com)

It's believed that the arrival of Windows 7 will encourage people to buy new PCs in order to equip the new operating system.  The company expects that people in the developed world (North America) will be looking to purchase multiple PCs, while users in the developing world, including rural Africa, are pushed towards the emerging netbooks market. Even if the company is making just $15 per XP-equipped netbook, Microsoft has nevertheless found yet another way to reach a previously untapped resource with tremendous financial incentives attached. (Source: tomshardware.com)

Second Coming of Bing: International

Microsoft's Bing search engine has yet to debut on the international scene, meaning that Microsoft will inherit an additional search share boost with more copies of Win7 in consumers hands. Microsoft has always flaunted a corporate "understanding" of the fact that users have different search preferences. The company looks to "carve out a 10 to 20 percent niche" eventually. (Source: zdnet.com)

The idea is that people in foreign countries, like those in North America, will flock to Bing based on how results are displayed and search is handled. If Microsoft realizes their 10 to 20 per cent increase, look for an incredible cash windfall to follow.